The metaverse is the future of the internet. As far as this discussion is possible regarding “The Metaverse”, it would be the same as having a debate about the internet back in “1970”. To be precise, a type of digital reality that connects features of, augmented reality (AR), online gaming, social media, virtual reality and […]

If you are reading this, you must be familiar with what VR is and how it works. But if you are new to this dimension of the tech world, worry not, we have got you covered! VR stands for Virtual Reality which is a digital immersed environment created backed by high-end technology. This digital environment […]

The year 2022 is all about technological evolution and advancements. This is the year when people actively came across the term ‘Metaverse’ and eventually began to explore revenue streams associated with it. This is the year when mobile gaming revolutionized for generations to come. From apps turning privacy-friendly to the birth of advergaming much has […]

In recent years, the digital world has dramatically evolved for good. From opening new opportunities to find leisure, earn, connect and have fun, the digital space has given us multiple reasons to depend on. Where the world was gradually adapting to the digital evolution, pandemic took the world by storm. Aggravating the human dependency and […]

Mobile ad networks today offer a range of innovative ad formats for monetization and advertising. These play an essential role in adding a spark to the advertiser’s effort, making the campaign highly engaging and converting. However, it is true that not all mobile ad networks offer the same set of ad units. Thus, one must […]

It is 2022 and people are still struggling to find the best mobile ad network that takes care of all the mobile advertising needs. The global mobile advertising spend is expected to hit a massive 336 billion US dollars out of which mobile app install advertising is expected to be 118.4 billion US dollars. Mobile […]

2022 is going to be all about the digital revolution, advanced in-app advertising with innovative mobile marketing practices. This is the year when over 50% of mobile advertising will take over web advertising causing a dramatic shift in user behaviour. Currently, more than 59% of mobile users are comfortable with relevant ads than television viewers. […]

Metaverse is just everywhere around you. No, we are not referring to ‘the Metaverse’ but to the term and its popularity. No matter what digital platform you use today, everyone is talking about the Metaverse. It is on the web, in the newspapers, on television, signboards, magazines and what not. But what is all the […]

Metaverse is making rounds over the internet, in magazines, newspapers and everywhere around you. Not true? Haven’t you just recently tried searching for the Metaverse? Well, it is high time that you do so and understand what the hype is all about. The digital world around us has tremendously evolved over the years opening multiple […]

You must be well aware of what role do ad formats play in monetization via in-app advertising. Where non-intrusive ad formats are vital for mobile app monetization, engaging ad formats are important for efficient advertising. Choosing the perfect set of ad formats for user acquisition is highly essential for advertisers to get greater ROAS. Advertisers […]

The mobile gaming industry is thriving with rapid developments and innovation one after another. The mobile gaming industry shares 51% of the revenue of the gaming industry consisting of consoles, video, and PC games globally. However, a crazy shift towards 3D mobile games has been witnessed over the years. The highest growth and preference rate […]

Mobile Ad Networks have played a vital role in making mobile app monetization convenient and accessible for mobile game publishers. Besides other methods of monetizing a mobile game or app, in-app advertising stays on top. The global mobile app revenue is expected to generate more than 935 billion US Dollars via paid downloads and in-app […]

From newbies to industry experts having all the basics of mobile app and game monetization can be daunting. We have compiled 77 important mobile app monetization terms that will help you understand the dimensions of the monetization strategies, ad mediation and in-app advertising.  1st Look  1st Look is associated with waterfall mediation where the highest-ranking [...]

Providing you with an exclusive hassle-free chance to earn, mobile game monetization plays an important role in boosting in-app revenue for your game. The growth of the demand for ways to monetize a game has significantly increased over the years. This consequently has resulted in the growth of ways and opportunities to monetize games. What [...]

Mobile game monetization gives you an exclusive chance to make money through your game. A strategy that opens up game developers to the world of game monetization where they get multiple opportunities to earn. This guide will take you through mobile game monetization, the dynamics, the concept, and its implications. What is Mobile Game Monetization? [...]

Choosing an Ad Format is always a tough call, especially when both monetization and user experience are equally important to the publisher. As more and more publishers opt to monetize their Apps via Ads, new and innovative Ad formats keep adding in the list now and then. Still, most of the publishers aim to keep [...]

Once you’re done with launching your App, next on the cards is opting a suitable App Monetization model. This may depend on the category and audience of your App as well. Amid many of the trending monetization strategies, few of those winning it all these days include In-App Advertising, Freemium, Subscription Model, and In-App purchases. [...]

Let’s Suppose, Advertising is a Number Game! Then Effective Frequency Capping is Directly Proportional to Successful Advertising Campaign. The question here is what is Frequency Capping and what about the magical number that makes it effective? There’s no certain mantra, formula or a shortcut to determine the ideal frequency capping for an Ad campaign. This […]

The coronavirus has changed the way people used to live and spend money and with this impacting almost every other business, in-App Advertising isn’t an exception. The dropping Ad Spend leading to dropping Ad Revenues have made this one potential advertising strategy look murky. But before you call off this way of advertising, it still […]

According to Statista, Mobiles Apps will be generating $935 Billion in 2023 by in-App Advertising and paid downloads. Taking nothing away from the paid downloads model, in-App Advertising is the most opted one by far. Using in-App Advertising publishers generate revenues by placing Ads in their Apps and App users are shown these Ads while […]

The Coronavirus pandemic has drastically changed the way of life for people across the globe. The lockdown technique coming in play as the counterattack of this life-threatening illness has left millions in the lurches. At the same time it has impacted the Mobile App Market, but for all good until now. The upsurge in App […]

The likes of Programmatic Advertising changed the face of Mobile Advertising with making things go hassle-free in between DSPs and SSPs. But as every beginning, this one wasn’t the bed of roses either as fraudsters and scammers spoofed the Ad inventories with damaging both the publishers and advertisers. This unauthorized sellers disguising as the authorized […]

Choosing the Ad Network that suits you as a Publisher is a first-and-foremost task when you’re looking out to monetize your App. Every publisher wants to get the best Ad Network on board to generate maximum revenues. At the same time, the publishers have their very own interpretation of what makes one perfect Ad Network […]

According to GrandViewResearch.com, In-App Advertising is on way to becoming $226.4 Billion industry by 2025. What’s in for the Advertisers battling Conversions? The magical ‘ics’ suffix has given the words like Demograph-ics and Infograph-ics. Not falling for the literal meaning, both the words are about precision and easiness. Here comes another to the clan, Appographics […]

Advertising has become an integral part of almost every digital experience and is emerging as the major source of income for most mobile game publishers. Mobile advertising is now a billion-dollar industry and the credit of its effective reach to millions of people around the globe goes to the top Battle Royale games including the […]

Introduction In the realm of mobile in-app advertising, there are several ad networks enabling publishers to sell their ad inventories, these ad networks has a unique set of offerings, benefits, and drawbacks. Most mobile app and game publishers have more ad inventory that they can sell through a single ad network. A single ad network […]

2017 was the year when it was proclaimed that digital ad spending had finally beaten TV ads. To be more precise, digital ad spending reached $209 billion worldwide. While TV ads brought in relatively stagnant growth by reaching $178 billion, according to research by Magna in 2017.As of now, the ad spending on mobile apps […]